Share creation... co-creative

(vamos começar alguns posts em inglês... no mínimo para a Avia acompanhar)

I've just commented on Cleber's post down low, but as the subject is really kind of the basis of what we think and do, I'm posting here with the examples I got from the event yesterday with Rita Almeida from CO.R Inovação. Great mind and heart this woman.

The band Oasis used NY's street artists to co-create their album Dig Out Your Soul, getting their perception and ideas as well as using them to launch the music on the street before it was even ready to be sold at stores/internet. The viedo is quite long (18minutes) but tells the whole story.


The beauty of all this is pretty much the same objective as the concept of MVP: you must interact with the public! Pre-test your products and solutions! Get feedback... or better, get everybody to work on it.
But, most of all: make it significant to people!
A great thing @daniel4sc wrote this last week "its not about what company can do, its about what people are willing to do"

Beijos a todos